Heloisa Cassone

Itron Latin America Field Marketing Lead

Heloisa Cassone is passionate about marketing and communications. With 15+ years of expertise at technology companies, she has been a strategic partner focusing on brand positioning and brand equity, combined with solid product, commercial and consumer behavior skills, supporting sales, channels and business development, and supporting social networks and professional associations in order to engage people, purpose, brands and markets. Responsible for all communication functions for Itron Latin America, Heloisa has a degree in Financial Management with an MBA in Marketing from ESAMC, the Campinas School of Marketing and Communication.